STEMCELLS
STEMCELLS — Engagement Film
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01 / ALIGNED MEDICAL CENTER | YOUR GROWTH OPERATION
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More patient consultations.
One coordinated growth operation.
Revenue OS connects content production, magnetic advertising, organic visibility, AI conversations, and patient education to help create more qualified appointments.
20+ growth capabilitiesClinic-funded mediaPerformance-aligned
YOUR ORIGINAL $935 INVESTMENT
It helped establish the foundation we are expanding.
AI Advocate development, knee education utilities, GoHighLevel configuration, Serena conversation architecture, automation groundwork, and the clinic acquisition strategy. The following pages show each component's current preview and activation path.
OUR NORTH STAR
10 → 20 → 30 → 40+
Growth milestones for booked consultations. Qualified attended shows are measured separately.
OPERATING SYSTEM
28
Capabilities on the coordinated activation map, from demand to reputation and recovery.
FOUNDING ACTIVATION
60 days
An intentional build, launch, learn and expansion sprint.
02 / THE EXPANDED PARTNERSHIP
From an ad setup to a patient-growth department.
We started with Meta advertising, GoHighLevel and patient conversations. We developed a broader operating model that can build demand without depending exclusively on high-cost conversion advertising.
Where we started
Advertising + CRM
Original acquisition work focused on paid campaigns, conversational intake and appointment follow-up. Self Mind initially subsidized agreed media costs within the original model.
Original qualified-show fee
$215
per qualified attended consultation
Where we're going
Revenue OS: 20+ capabilities
Physician-informed content, social distribution, paid magnetic media, patient tools, Serena, Sofia, SEO, AEO, reviews, partnerships, and performance reporting.
Revised qualified-show fee
$125
$90 lower per qualified attended consultation
Why we adjusted the model: A2P and messaging challenges, along with the cost of advancing Meta media ourselves, led to a more sustainable approach. Aligned now controls and pays its approved media budget directly while Self Mind coordinates the growth systems around it.
03 / THE COMPLETE OPERATING MODEL
One growth mission.
Six connected departments.
01 / RESEARCH
Demand Intelligence
Scanner, patient language, offer research and smarter creative decisions.
02 / MAKE
Magnetic Content Factory
Educational films, vertical reels, image ads, carousels, articles and physician clips.
03 / DISTRIBUTE
Traffic and Visibility
Lean Meta ads, paid warm content, organic posting, Google search, AEO and listings.
04 / CONVERT
AI Conversation Conversion
Comment-to-DM, Serena, booking, AI Advocate and patient decision tools.
05 / PROTECT
Attendance and Recovery
Sofia, confirmations, nurturing, missed opportunities and return conversations.
06 / LEARN
Growth Intelligence
Reach, qualified conversations, booked calls, verified shows, search and audience growth.
THE PATIENT ACQUISITION PATH
Attract
›
Educate
›
Engage
›
Qualify
›
Book + Show
Every service serves one commercial objective: qualified patients who schedule and attend consultations.
04 / LEAN PAID PATIENT ACQUISITION
Spend with a strategy.
Build an audience while booking patients.
Traditional conversion-first campaigns can involve daily budgets above $200 in competitive markets. That's not a universal minimum. Our approach starts leaner, tests educational content, and builds engaged audiences for follow-up and consultation invitations.
Proposed initial Meta investment
$40
per day, paid by Aligned to Meta
Magnetic Utility Content$15/day
Three useful videos at $5/day each, inviting resource requests and conversations.
Magnetic Conveyor Belt$25/day
Fresh content promoted to appropriate warm viewers to deepen trust and keep the clinic visible.
STEP 1 / ATTRACT
Make education magnetic
Practical problem-solving videos build familiarity and create immediate conversations.
STEP 2 / WARM
Keep useful content circulating
Use video watchers and eligible engagement audiences for repeated value, not constant hard selling.
STEP 3 / CONVERT
Let ready-now patients raise their hands
Serena and the patient tools provide a useful next step and consultation option.
Scale based on demonstrated demand
Starting spend is modest. Higher budgets are an option, not an automatic increase.
$40/day
initial
initial
›
Conversations
and booking data
and booking data
›
Magnetic Five
conversion campaigns
conversion campaigns
›
Approved scale
based on results
based on results
The Conveyor Belt already provides paid warm audience follow-up. Any separate direct-response retargeting layer requires a distinct purpose and budget approval.
05 / CREATIVE PRODUCTION
We bake the content.
Then we distribute it.
A repeatable production workflow for physician education, engagement films, vertical clips, branded visuals, conversion ads and useful social posts.
FILMS
3
Magnetic educational engagement films covering knee questions, movement, and credibility.
SHORT CONTENT
Reels + clips
Physician recordings, testimonials when authorized, practical tips and video excerpts.
DAILY ASSETS
3 placements
Educational, practical and conversation-starting content across relevant platforms.
Creative preview vault
Explore the exact approved films, reels, carousels, posts and advertising images.
MOVE
MOVE — Engagement Film
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RED FLAGS
RED FLAGS — Engagement Film
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STEMCELLS
STEMCELLS — Doctor Explains
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STEMCELLS
STEMCELLS — Free AI Advocate
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STEMCELLS
STEMCELLS — Patient Experience
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MOVE
MOVE — Free 12 Movement Toolkit
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MOVE
MOVE — Knee Hip Ankle Fascia
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MOVE
MOVE — Patient Experience
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MOVE
MOVE — Rehab And Mobility
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RED FLAGS — Tested for WHAT?
Organic Post 01
Organic Post 02
Organic Post 03
Organic Post 04
Organic Post 05
Organic Post 06
Organic Post 07
Organic Post 08
Organic Post 09
Conveyor Belt Ad 01
Conveyor Belt Ad 02
Conveyor Belt Ad 03
Conveyor Belt Ad 04
Conveyor Belt Ad 05
Physician participation makes the content stronger. Our request: one 10-minute educational recording per week. Self Mind handles planning, editing, adapting, repurposing and approved publishing.
06 / ORGANIC DISTRIBUTION
Your next two weeks,
planned and organized.
14 days
Two-week publishing cycle.
42 slots
Three planned daily placements, each with its own asset link.
90
Long-term monthly placement capacity target.
Slots can reuse approved material across channels.
07 / MAGNETIC PATIENT UTILITIES
Useful patient tools.
More than another PDF.
Interactive education can help people ask better questions, understand relevant considerations and prepare for conversations with the clinic.
The patient experience
Learn
›
Explore tools
›
Ask Serena
›
Request consult
08 / AI CONVERSATION CONVERSION
Turn engagement into real appointment opportunities.
When someone comments, messages or requests a resource, the next step is helpful conversation, qualification, scheduling and follow-through.
Comment or DM
›
Deliver value
›
Serena + Advocate
›
Calendar + Sofia
›
Attend
The same conversation principles apply to paid and organic interest. We're managing the path from first question to consultation, not just collecting reactions.
09 / THE ACTIVATION ROADMAP
Build the core. Unlock the rest.
Revenue OS has 28 service capabilities in the planned clinic roadmap. Activation happens in practical stages with a first working implementation, followed by ongoing improvement.
DAYS 1-7
Launch the engine
Content, Magnetic Media, organic distribution, Serena, comment-to-DM and patient utilities.
DAYS 8-30
Expand presence
SEO, AEO, Google Business Profile, reviews, Sofia, YouTube and follow-up.
DAYS 31-60
Compound demand
Partnerships, provider referrals, directories, microsites, a course and conversion campaign expansion.
10 / COMPOUNDING RESULTS
Measure more than views.
Drive toward more appointments.
FIRST MILESTONE
10
Booked consults
NEXT MILESTONE
20
Booked consults
GROWTH TARGET
30
Booked consults
CLINIC GOAL AND BEYOND
40+
Continued growth potential
Your weekly operating scorecard
| Growth layer | What we measure | AMC baseline |
|---|---|---|
| Visibility | Reach, followers, video watching, search impressions | Establish at activation |
| Engagement | Keyword comments, useful replies, real DMs | Establish at activation |
| Conversation | Unique qualified conversations, responses, follow-up | Establish at activation |
| Appointments | Booked, confirmed, attended, qualified attended | Establish at activation |
| Search authority | Google Business Profile, Search Console, content visibility | Establish at activation |
Live reporting and scanner
Open connected tools when they are attached to this review.
11 / SEPARATE VENDORS VS COORDINATED GROWTH
The work behind the offer.
One operating partner.
Instead of hiring separate people for content, ads, GHL, AI conversations, social distribution and visibility, Self Mind coordinates the work within Revenue OS.
Buying services separately
Illustrative separate-vendor planning costs. Actual quotes vary by deliverables, location and service level.
Selected planning total$0
Service scope and pricing vary. Setup fees, media spend and staged work may be separate.
ALIGNED MEDICAL / FOUNDING TERMS
Coordinated Revenue OS
$935
per month from month three
Creative + organicIncluded in agreed scope
Meta managementIncluded
CRM + AI operationsIncluded in agreed scope
Visibility + growth unlocksPhased across 60 days
Prospective new-client rate
$1,250
Proposed standard monthly infrastructure rate
Aligned retains its lower founder rate under the proposed written update.
12 / YOUR FOUNDING ACTIVATION OFFER
Let's put the entire growth engine to work.
Your AI Advocate and core infrastructure are already built. The $1,700 upfront activation covers the first two months of launch work: ad management and testing, content distribution, DM conversations and follow-up, with additional growth channels introduced in stages.
FIRST 60 DAYS
$1,700
one upfront activation payment
$170 less than two months at the continuing $935 rate.
MONTH THREE ONWARD
$935
per month at the founder rate
Proposed new-client list rate: $1,250 per month.
ALIGNED INCENTIVES
$125
per qualified consultation that actually shows
Reduced from the original $215 per qualified show.
Aligned owns the Meta spend
Start at the proposed $40 per day. We evaluate more media only as campaign data and clinic capacity justify it.
$40
per day initially
What the original investment funded
AI Advocate development, patient tools, core infrastructure, conversational architecture and initial campaign work.
What the next 60 days activate
Ad launch, management and testing; fresh content and social distribution; DM conversations and follow-up; then prioritized visibility and growth channels as they become ready.
Our incentives are aligned: we earn additional performance fees when qualified prospective patients actually attend their consultations. The clinic controls the media budget, and Self Mind operates the growth system.
13 / READY TO LAUNCH
Three simple steps.
Our next 60 days.
The AI Advocate and core infrastructure are already built. Now we activate the content, advertising, patient conversations and follow-up around them.
What we need from Aligned
WHY WE START WITH 60 DAYSA funded launch.
A funded launch.
Room to test and improve.
The original investment funded your AI Advocate and infrastructure. The two-month activation funds the next stage: launching and managing ads, testing creative, publishing content, supporting DM conversations and maintaining follow-up.
Funding both months upfront lets us commit the delivery time and tools needed for a consistent launch, then introduce SEO and additional growth channels in stages as we learn.
One focused 60-day launch, with clear priorities and ongoing improvement.
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